BETH POULTER

WHAT STEPS DID SHE HAVE TO TAKE AFTER GRADUATION TO GET WHERE SHE IS NOW?

 

 

Whilst studying Fashion Communication in Norwich University Of The Arts, Beth already had a plan for herself all along. She was passionate and ready to take on all the challenges and learning curves within her fashion career.  Her advice is to begin searching for your future routes early on, this will ensure you greater time to explore your options or create a plan to start with heading into this competitive industry prepared.

 

It's really inspirational for everybody to see a person knowing what they are aiming to achieve, and how they accomplish these dreams. Many of us can feel lost or not driven enough to establish what we really want from our future careers.

 

Beth teaches to stay persistent and use our creative minds to reach success by working hard, experiencing and gaining knowledge from all different levels of industry. Taking on various internships during and after her graduation such as a three month internship working at Vivienne Westwood, two month internship at Lulu Guinness and a six month internship at Jimmy Choo. 

 

Moving forwards into her careers, visual merchandising was her top speciality from all the roles that she had established. Attending several large fashion houses, which allowed her to understand the role of what a visual merchandiser really meant within a brand to ensure that it was the right brand for her interest. Before this there was numerous amounts of times, where she had to part-take in roles she disliked.

Part of it was social media work and engagement, as it wasn't necessarily enjoyable for her but claiming it was all part of an experience for her to build her understanding even more. That being a great example that in order to accomplish your dreams, doing the least favorable parts really is what will build you up to where you need to be.

 

Whilst working  with Astrid and Miyu, one of her job roles partook in designing shop windows. It wasn't a simple process but rather a challenging one as there is a lot of thought and planning that goes into the cycle of the production process. Discussing with the team what sort of props would be captivating, does it need artwork, special effects, what colors to use, should it be over the top or subtle, and most importantly discussing the budget. It's vital to acknowledge who you are working for, the level of budget can be varied and you don't want to overspend if the team cannot afford it.

 

Creating pop ups in-stores,  managing the styling, stock, setting up the furniture, ensuring it looks on brand, focusing on the right positioning, the background options, what sort of products they have to offer and the amount, what questions to expect from the public and becoming prepared. Currently now working at All Saints in London, becoming in charge of the shop windows, what new products to sell, redecorating parts of the store every month. This is a tough role to uphold and stay consistent on because you really have to push yourself to think originally every month,  always have a new perspective and ideas coming in to rank up or keep the costumers.